Privacy & Security

Candle & Cake Ltd is a UK registered company. This privacy policy explains how we use any personal information we collect about you when you use this website.

How we use the information we collect from you

  • To personalize your experience

    your information helps us to better respond to your individual needs

  • To improve customer service

    your information helps us to more effectively respond to your customer service requests and support needs

  • To process transactions

    Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.

  • To send periodic emails

    The email address you provide for order processing, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc.

  • This following provides more detail to explain this

    What information do we collect about you?

    We collect information about you when you register with us or place an order for products or services. We also collect information when you voluntarily complete customer surveys, provide feedback, subscribe to newsletter and contact us. Website usage information is collected using cookies.

    The following information is collected upon placing an order with Candle & Cake: first and last name, e-mail address, billing details, company name and tax number. We require this information to enter into a binding contract (which is a purchase of our products), to issue invoices, credit memos and other legal documents. This information is stored for a legal reasons.

    How will we use the information about you?

    We collect information about you to process your order, manage your account, and, if you agree, to e-mail you about status of your order, status of your payment, delivery instructions, information about other products and services we think may be of interest to you.

    We use your information collected from the website to personalise your repeat visits to our website.

    Candle & Cake will not share your information for marketing purposes with any other company.

    In processing your order, your information is only shared with service providers for the express purpose of processing your order. These providers include payment processing partners such as PayPal and Barclaycard, and shipping service providers such as Royal Mail and DPD. These service providers adhere to our privacy policy and your information is not used in any other way and is only held for as long as is required to provide such services and legal record keeping.

    How long do we store the information?

    We store your personal information (such as name and e-mail address) for as long as is required to provide our products and customer service to you. This allows you to contact us for support & help with past orders. We store billing details of your company for 10 years as required by tax law, which may be used for audit or other legal purpose.

    In case you would like your personal information to be removed, updated or modified, please contact us.


    We would like to send you information about products and services of ours which may be of interest to you. If you have consented to receive marketing, you may opt out at a later date and manage your preferences using the links on any of our marketing emails.

    You have right at any time to stop us from contacting you for marketing purposes or using your information for marketing purposes.

    Access to your information and correction

    You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please e-mail us at We provide this information free of charge.

    We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.


    Cookies are text files placed on your computer’s browser to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

    Cookies are also used to handle the same visitor session while you browse between pages of the website.

    For further information visit

    You can set your browser not to accept cookies and the above website tells you how to remove cookies from your browser. However in some cases some of our website features may not function as a result.

    Candle & Cake collects data about your activities that does not personally or directly identify you when you visit our website, the website of entities for which we serve advertisements (our “Advertisers”), or the websites and online services where we display advertisements (“Publishers”). This information may include the content you view, the date and time that you view this content, the products you purchase, or your location information associated with your IP address. We use the information we collect to serve you more relevant advertisements (referred to as “Retargeting”). We collect information about where you saw the ads we serve you and what ads you clicked on.

    We use Google Analytics’ and Facebook’s 3rd-party audience data such as age, gender and interests to better understanding the behaviour of our customers and work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. For example, you may see certain ads on other websites because we contract with Google, Facebook and other similar companies to target our ads based on information we or they have collected, including information that was collected through automated means (such as cookies and web beacons). These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.


    Passed in 2016, the new General Data Protection Regulation (GDPR) is the most significant legislative change in European data protection laws since the EU Data Protection Directive (Directive 95/46/EC), introduced in 1995. The GDPR, which becomes enforceable on May 25, 2018, seeks to strengthen the security and protection of personal data in the EU and serve as a single piece of legislation for all of the EU. It will replace the EU Data Protection Directive and all the local laws relating to it.

    We support the GDPR and will ensure all Candle & Cake processes comply with its provisions. Not only is the GDPR an important step in protecting the fundamental right of privacy for European citizens, it also raises the bar for data protection, security and compliance in the industry.

    How do we protect your information?

    We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.

    We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.

    After a transaction, your private payment information will not be stored on our servers. We comply with PCI standards and maintain a PCI attestation with our payment provider Barclaycard

    Other websites

    Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.

    Changes to our privacy policy

    We keep our privacy policy under regular review and we will place any updates on this website page/block. This privacy policy was last updated on 20 of May 2018.

    How to contact us

    Please contact us if you have any questions about our privacy policy or information we hold about you:

    • by e-mail (
    • or write us at Candle & Cake Ltd, Unit 2 Ashwellthorpe Industrial Estate, Norwich, NR16 1ER

    You can also use our live chat to speak to us should you have any questions

    Your Consent

    By using our site, you consent to our web site privacy policy.